Hollywood versus Pinewood Pt.2: Two Rival Attitudes to American Movies
In 1925 J.G. (Gordon) Coates won the general election at the head of the reform Party and became one of New Zealand's youngest Prime Ministers (at age 37) .His victorious election campaign aimed to convey a sense of youth, dynamism and progress allied with stability and prudence. This election poster layout was modern for its time: nite the use of photos and several slogans. A woman even appears as a member of the Coates' team. Coates promised to modernise New Zealand, yet on cultural issues especially cultural links with Britain he was conservative. Note the use of union jacks on the poster to emphasise links with the U.K.